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Hitwise Intelligence - Analyst Weblogs

Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce and industry trends.

Tracking Hurricane Earl online

September 02, 2010

Visits to the website of the National Hurricane Center jumped to represent 7.5% of all visits to the News and Media – Weather category on Tuesday, August 31, 2010. The National Hurricane Center ranked 4th among the 227 websites included... Continue reading...

Posted by Heather Dougherty at 03:03 PM | (0) | (0)
In Categories Weather

New Amazon Kindle searches spike to challenge iPad mini

September has only just begun and already people are talking about Christmas. Planning committees are being assembled to organise the office Christmas Party, high street retailers are bringing out decorations and online gossip has turned to the hottest gifts for... Continue reading...

Surge in searches for fixed rate mortgages

August 27, 2010

The number of internet searches for fixed rate mortgages soared between April – June 2010 (Q2) compared to the same time period last year, with searches for the term ‘fixed rate mortgages 10 years’ up almost ten fold over the... Continue reading...

Successful promotion from Groupon.com and The Gap

Over the past year, group buying websites have surged in both popularity and number. The weekly market share of visits to a custom category of 81 group buying websites & aggregators has increased 416% for the week ending August 21,... Continue reading...

Posted by Heather Dougherty at 11:41 AM | (0) | (0)
In Categories Group Buying | Retail

Customer Acquisition Strategies in Insurance

August 25, 2010

USAA regularly captures the highest share of visits within the Insurance category and receives nearly the amount of the next 3 combined. A large driver for the high share of visits to USAA.com is the limited number of physical locations,... Continue reading...

Posted by Heather Dougherty at 01:15 PM | (0) | (0)
In Categories Acquisition | Insurance

The Physio Room: content is king

August 24, 2010

Looking through this week’s list of fast moving websites, one that jumped out at me was The Physio Room, which last week ranked 15th in our Health and Medical category and was also the 12th most popular Sport and Fitness... Continue reading...

Search Behavior and Results for Laptops

August 18, 2010

Laptops have become an increasingly popular and necessary Back to School item, so we used the generic term ‘laptops’ to help understand the current search strategies and behavior around this competitive term. Many consumers put significant time and consideration into... Continue reading...

Posted by Heather Dougherty at 07:18 PM | (2) | (0)
In Categories Back to School | Search Engines | Search Strategies

1 in every 100 UK Internet searches Sky Sports related

August 16, 2010

Although the lower leagues had already kicked off earlier in the month, the football season truly got underway this weekend with the first Barclays Premier League matches. As you would expect, UK Internet visits to key football related websites increased... Continue reading...