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Hitwise Australia & NZ Launch Improved Methods for Sharing & Integrating Data
July 18, 2011
Jamie Mackintosh
AP Product Manager, Experian Hitwise
Experian Hitwise is excited to announce the release of new products and functionality designed to improve how you share, publish and integrate Hitwise data.
Dashboard Guest Sharing
You can elect to share entire dashboards with any recipient (including non-Hitwise users) via email by publishing the dashboard to a protected website for the recipient to view. For example, share your Search Intelligence summary dashboard with important internal or external stakeholders to keep them up-to-date on industry search trends. All shared dashboards update automatically to reflect the most recent data.
When you distribute a dashboard to a guest user, the following window allows you to add email addresses and optional messaging, which generates an email with an embedded link to the published dashboard.
When the user clicks on the dashboard link in the email, they will be redirected to a secure web page that includes the dashboard:
Dashboard Module Publishing with Omniture SiteCatalyst Integration
We are also announcing the release of Module Publishing with Omniture integration, which allows for wider visibility and publishing options. Users can cross-publish individual modules 'to' and 'from' Omniture SiteCatalyst, allowing for Omniture and Hitwise modules to be viewed alongside each other in either platform.
For example, analyse Omniture Site Visits alongside Hitwise Total Visit metrics to identify genuine lift for your site not impacted by seasonal or industry trends.
Hitwise Modules can also be published across the web through platforms like Blogger, iGoogle, Netvibes. and any module-compatible website.
When you hover on a dashboard module and select “publish” the following publishing options appear:
Search Intelligence API
Available in Australia.
Finally, we have launched our Search Intelligence™ API, allowing large amounts of search data to be delivered in a flexible format that is easily incorporated into existing client business intelligence tools.
Hitwise data continues to be insightful and actionable, but many of our customers have asked that we create more efficient ways to share and integrate data. We hope you enjoy these new methods for sharing, publishing and integrating Hitwise data through our Dashboard Guest Sharing, Module Publishing and Search Intelligence API.
We look forward to your comments.
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Posted by Jamie Mackintosh at 08:01 PM
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Hitwise Goes Public with Improved Methods for Sharing & Integrating Data
June 16, 2011
Dennis Yuscavitch
Product Manager, Experian Hitwise
Experian Hitwise is excited to announce the release of three new products designed to improve how you share, publish and integrate Hitwise data.
Dashboard Guest Sharing
Now you can elect to share entire dashboards with any recipient via email by publishing the dashboard to a protected website for the recipient to view. For example, you can share your Search Intelligence summary dashboard with important internal or external stakeholders to keep them up-to-date on industry search trends. All shared dashboards have the benefit of updating automatically to reflect the most recent data.
View a short video on how you can use Dashboard Guest Sharing here.
When you distribute a dashboard to a guest user, the following window allows you to add email addresses and optional messaging, which generates an email with an embedded link to the published dashboard.
When the user clicks on the dashboard link in the email, they will be redirected to a secure web page that includes the dashboard:
Dashboard Module Publishing with Omniture SiteCatalyst Integration
We are also announcing the client release of Module Publishing with Omniture integration, which allows for wider visibility and publishing options. Module Publishing with Omniture allows users to cross-publish individual modules 'to' and 'from' Omniture SiteCatalyst, allowing for Omniture and Hitwise modules to be viewed alongside each other in either platform.
For instance you may want to analyze Omniture Site Visits alongside Hitwise Total Visit metrics in order to identify genuine lift for your site not impacted by seasonal or industry trends.
Additionally, Hitwise Modules can also be published across the web through platforms like Blogger, iGoogle and Netvibes. Modules also offer a 'general' option that can be used to publish across any module-compatible website.
When you hover on any dashboard module and select “publish” the following publishing options appear:
Search Intelligence API
Finally, we launched our Search Intelligence API in beta earlier this year and had excellent adoption across a range of clients. Currently, a company in the travel vertical is currently leveraging the Search Intelligence API to automatically generate and upload weekly search term variations. This data is incorporated into their proprietary bid management platform on an automated basis to help inform keyword bidding.
Hitwise data continues to be insightful and actionable, but many of our customers have asked that we create more efficient ways to share and integrate data. We hope you enjoy these new methods for sharing, publishing and integrating Hitwise data through our Dashboard Guest Sharing, Module Publishing and Search Intelligence API.
We look forward to your comments.
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Posted by Anita Gandhi at 12:25 PM
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In Categories Client | Company | Product
Actionable Insights: The Combination of Search Data and Organic Search Results with SERPs
February 08, 2011
Dennis Yuscavitch
Hitwise endeavors to provide leading enterprise-level products that allow our clients to make smart and timely decisions. Our products are designed to ensure clients can move quickly from analysis to action.
In support of those efforts Hitwise recently launched three search-related products that bolster our online Search Intelligence product suite: Search Engine Results Page Positions or ‘SERP Positions’ (“SERPs”), Search Term Sequencing and Website Search Share. Here we’ll focus on SERPs and offer some examples of this new and exciting product. In addition, our research blog recently posted an interesting case study highlighting SERPs data.
SERPs combines our well known paid and organic search click reports alongside the SERP rank of a corresponding webpage. For instance, online tax providers would be interested to learn that www.turbotax.com is ranked first on Google for important tax-related terms like “free tax calculator” and “free tax preparation”. By analyzing your competitors’ website, you can quickly view how well optimized they are for search terms based on search clicks and the corresponding SERP rank.
Ranking competitors’ website based on terms driving traffic to their site offers important competitive detail for your own strategy. In addition to this insight, SERPs will report websites receiving traffic from a search term, and provide the SERP rank for the corresponding website. This results in near real-time insight into how websites rank for a search term and what that means to them in terms of traffic. In this example we see that www.carnival.com is well optimized in Google, Bing and Yahoo Search for the term ‘cruises’, as it places first and second, respectively, for Google and Bing/Yahoo.
The combination of these data points in one report enables direct correlation between a site’s rank and resulting traffic, and provides insight into consumer search click behavior, competitor SEO strategies, your SEO opportunities and the impact of SEM initiatives on natural traffic. Furthermore, the value and uniqueness of SERPs is extended by leveraging the entire Hitwise dataset, meaning SERP results are provided for several hundred thousand of the most popular search terms on a weekly basis, with no restrictions on how many terms or sites you can analyze.
SERPs is currently available across three markets (United States, United Kingdom and Australia). We trust you’ll find the actionable and timely results that you’ve come to expect from Hitwise. Please contact your account manager for more information.
Hitwise Product Team
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Posted by Anita Gandhi at 10:02 AM
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In Categories Product
The Power of the Search Funnel
December 10, 2010
From Tim Keelan, Senior Account Manager at Hitwise:
Using Hitwise Search Intelligence, our clients have mined millions of keywords over the years. These keywords provided new SEM/SEO opportunities, as well as insight into understanding user intent. With the launch of Search Term Sequencing, clients will now be able to take their efforts to the next level with affinity keywords.
A helpful tool for expanding keyword terms has always been the Search Term Variation Report. Here you’ll find the top keywords that included the words “honda” and “accord” for the past 12 weeks.
From here we get a great sense of the top ways people are searching for Honda Accords, but what if you want to see the top cars people are comparing the Honda Accord against? For that we’ll need Hitwise Search Term Sequence Reports.
Using Search Term Sequencing we can see the most popular terms across five searches performed before or after any given term. Instead of just seeing terms that include the words “honda” and “accord,” we’ll see all the other searches that brought the user to Honda Accord and what they search for afterwards.
Looking at the top searches before “Honda Accord” we can see other cars people are also researching. From here we can gather most people considered the Nissan Maxima, Nissan Altima, and Toyota Camry comparable cars during the research period. This can be helpful to fine tune SEM campaigns or to develop content.
When we look at the search terms following “Honda Accord,” it looks fairly positive for Honda. Instead of competitive models showing on top, we see most users are getting more specific within the Honda family of cars.
Search Term Sequencing will open a new level on users’ search intent and behavior on the web.
For more ways to apply this powerful new tool, contact either your Account Manager or Hitwise at info@hitwise.com or 212.380.2900.
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Posted by Anita Gandhi at 09:00 AM
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In Categories Client | Product