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Hitwise Intelligence - North America
Tracking Hurricane Earl online
September 02, 2010
Visits to the website of the National Hurricane Center jumped to represent 7.5% of all visits to the News and Media – Weather category on Tuesday, August 31, 2010. The National Hurricane Center ranked 4th among the 227 websites included... Continue reading...
Posted by Heather Dougherty at 03:03 PM
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In Categories Weather
Successful promotion from Groupon.com and The Gap
August 27, 2010
Over the past year, group buying websites have surged in both popularity and number. The weekly market share of visits to a custom category of 81 group buying websites & aggregators has increased 416% for the week ending August 21,... Continue reading...
Posted by Heather Dougherty at 11:41 AM
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In Categories Group Buying | Retail
Customer Acquisition Strategies in Insurance
August 25, 2010
USAA regularly captures the highest share of visits within the Insurance category and receives nearly the amount of the next 3 combined. A large driver for the high share of visits to USAA.com is the limited number of physical locations,... Continue reading...
Posted by Heather Dougherty at 01:15 PM
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In Categories Acquisition | Insurance
Search Behavior and Results for Laptops
August 18, 2010
Laptops have become an increasingly popular and necessary Back to School item, so we used the generic term ‘laptops’ to help understand the current search strategies and behavior around this competitive term. Many consumers put significant time and consideration into... Continue reading...
Posted by Heather Dougherty at 07:18 PM
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In Categories Back to School | Search Engines | Search Strategies
Targeting College Students for Back to School
August 11, 2010
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics... Continue reading...
Posted by Heather Dougherty at 05:09 PM
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In Categories Appliances & Electronics | Back to School | Demographics
iPhone 4 Launch in Canada
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7... Continue reading...
Posted by Heather Hopkins at 09:38 AM
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In Categories Canadian Insights | Search | Shopping & Classifieds
Heat wave drives online sales of ACs
August 02, 2010
Recently we wrote about the increase in searches for air conditioners during the heat wave affecting many parts of the country, causing the share of search clicks on the term ‘air conditioners’ to increase 268% for the week ending July... Continue reading...
Posted by Heather Dougherty at 05:23 PM
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In Categories Appliances & Electronics | Search Strategies | eBay
How Canadians Reach Retail Websites
July 28, 2010
Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites. In the month of June 2010, one third (33.21%) of upstream visits to Shopping... Continue reading...
Posted by Heather Hopkins at 09:01 AM
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In Categories Canadian Insights | Search | Shopping & Classifieds